About Linda Phillips Blue

As founder and director of Clarity Marketing Studio, I draw on some very different background experiences: IT and digital technology at California’s statewide data centers, art practice, studies in psychology. One focused on show systems work, and the others on how people think, connect, and use those systems. Today I bring these perspectives to my work, leading a team that helps small businesses with practical marketing solutions — building trust, attracting customers, and staying visible across search and AI platforms.

What “Last Updated” Dates Mean for SEO and AI Search

2026-10-17T23:32:06-07:00

When you read an article about a subject that changes, you probably want to know when someone last checked it. A page about current regulations, software, pricing, or marketing practices can be helpful today and misleading a few years >>

What “Last Updated” Dates Mean for SEO and AI Search2026-10-17T23:32:06-07:00

What Is AEO, and How Is It Different From SEO?

2026-09-30T02:40:45-07:00

The simplest difference is this: Traditional SEO helps your website get found. AEO helps your information get understood and used as an answer. AEO stands for Answer Engine Optimization. It helps your content answer the conversational questions people are >>

What Is AEO, and How Is It Different From SEO?2026-09-30T02:40:45-07:00

Foundation Visibility Framework℠ for Service Businesses

2026-10-07T22:29:44-07:00

Why Our Foundation Visibility Framework℠ Goes Beyond Traditional SEO for Service Businesses in 2026 For years, service business marketing online was largely about ranking well in Google for the right keywords. That still matters. But it is no >>

Foundation Visibility Framework℠ for Service Businesses2026-10-07T22:29:44-07:00

Graphic Design Makes It Pretty. Web Design Makes It Work.

2026-08-03T15:30:34-07:00

Web Design Is Strategy. Graphic Design Is Not. Twenty years ago, a pretty graphic design really was enough. Search engines were simpler, the internet was smaller, and people expected a lot less from the sites they visited. >>

Graphic Design Makes It Pretty. Web Design Makes It Work.2026-08-03T15:30:34-07:00

Search Is Happening Everywhere — Just Not Where You Might Expect

2026-07-27T05:13:50-07:00

 Search Is Happening Everywhere — Just Not Where You Might Expect It makes sense that when most businesses think about being found online, they still think about Google first. Google is still an important part of how >>

Search Is Happening Everywhere — Just Not Where You Might Expect2026-07-27T05:13:50-07:00

Stop Posting for Likes. Start Posting for Search.

2026-08-04T22:16:19-07:00

Social media has changed. It used to be a place to stay connected with your audience. Today, it's also becoming another way buyers and sellers discover real estate professionals. Google is now showing content from some social media platforms >>

Stop Posting for Likes. Start Posting for Search.2026-08-04T22:16:19-07:00

How Changing Consumer Behavior Is Reshaping Property Marketing

2026-09-28T00:17:17-07:00

The way people choose where to live, stay, and travel has changed dramatically over the past few years. People are asking different questions. They're searching in new places and taking more time to compare their options. Increasingly, they're getting >>

How Changing Consumer Behavior Is Reshaping Property Marketing2026-09-28T00:17:17-07:00

Foundation℠ IDX vs. Luxury Presence

2026-10-01T23:18:33-07:00

Which Real Estate Website Platform Is Right for You? There are a lot of real estate website platforms available today, and many of them do very different things. Some focus on lead generation. Others focus on luxury >>

Foundation℠ IDX vs. Luxury Presence2026-10-01T23:18:33-07:00

Foundation℠ IDX vs. Real Geeks

2026-08-04T22:17:39-07:00

Which Real Estate Website Platform Is Right for You? There are a lot of real estate website platforms available today, and many of them do very different things. Some focus on lead generation. Others focus on customization >>

Foundation℠ IDX vs. Real Geeks2026-08-04T22:17:39-07:00

Foundation IDX vs Sierra Interactive

2026-08-04T21:59:16-07:00

Which Real Estate Website Platform Is Right for You? There are a lot of real estate website platforms available today, and many of them do very different things.  Some focus on lead generation. Others focus on flexibility >>

Foundation IDX vs Sierra Interactive2026-08-04T21:59:16-07:00
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