Project Description
Responsive WordPress redesign,
inbound marketing, SEO,
and social options
for Pimentel Paving, Inc.,
a Santa Rosa, California
paving contractor small business
Overview
Pimentel Paving, Inc. is a family-owned paving contractor Santa Rosa, California, active in the San Francisco North Bay Area for over 25 years.
They do commercial and residential paving projects of all kinds using various asphalt products and alternative paving materials.
Problem We Solved
This paving contractor’s website was obsolete, not mobile-friendly, and not getting found. They needed a site that would reflect their standing in the industry and the high quality of their services.
We provided an inbound marketing refresh, new content, a responsive WordPress site, and SEO.
Before
How We Helped
- Refreshed marketing message
- Wrote and reorganized content
- Custom responsive WordPress design
- Created downloadable ebook
- Added new projects image gallery
- Added new social share options
- Added social review prompts
- Added testimonials and review capture option
- Added Analytics tracking
- Added and optimized Google My Business page
- Optimized social media sites
- Optimized pages and images for search engines
- Optimized pages for intuitive use
- Continuing professional maintenance, inbound marketing, SEO
Visit the Live Site
After
Search Engine Optimization
This paving contractor’s business remains consistently on Google’s Page 1 search results and in the page 1 map, now called the Local 3-Pack.
Planning to Upgrade Your Own Paving Contractor Web Design?
If you are a paving company who wants to be established as a front runner in your industry, attract traffic online, and engage new customers like Pimentel Paving, contact us for a conversation about your options!
Marketing is at the core of any web design project. There is a lot more that goes into web design than the visual graphic design. Let us help upgrade your marketing strategy and bring in the kind of business you really want! Contact us for a conversation about your options.
