Customer Success Track
Typical Business Marketing Needs
It’s true that every business is unique. But it’s also true that business owners in any industry experience many of the same problems when it comes to marketing depending on their size. The Customer Success Track Business Model makes it easy to visualize what marketing activities are most important at each stage of business growth.
Build Your Marketing Confidence
Finding your place in this model can do three things to build your marketing confidence:
- Help you evaluate your current priorities
- Provide confidence that you’re not “doing it wrong” — lots of other businesses the same size as yours share the same issues
- Help you envision your business trajectory as you tackle each growth stage
In this model, five stages of growth are identified, each with their own unique characteristics and issues.
*The Customer Success Track Business Model appears in The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch. Used with permission.
How to Start Thinking Strategically About Marketing
We’ve outlined some steps from the Customer Success Track here to help business owners who aren’t sure where to start to identify what marketing activities they should pursue. Each stage has its own problems and recommended solutions.
Which Growth Stage Matches Your Business?
We’re illustrating just the first three growth stages in the simplest terms here to help you see what we’re getting at. We have marketing solutions for each stage.
1. Business growth stage
Identify your growth stage below. Then follow that stage in the next sections for more.
2. Marketing patterns
Once you have identified the stage of your business in #1, check that category below to see if you recognize the marketing characteristics that are typical for a business your size.
3. Marketing challenges
Check your category below to see if you can relate to the typical marketing pain points of most businesses your size.
4. Marketing solutions
If you can see your business in the business stages, marketing patterns and problems above, here you’ll begin to see prioritized solutions. Let us help you tackle these one step at a time! We have plans designed for each level, using the Duct Tape Marketing Customer Success System.
5. Let’s Talk About Your Options
Let’s schedule a free consultation call! Ask any questions that might help you get moving in a good direction.