Traditional Website Design Is Broken

The old way of launching a website and letting it sit for years is over. Your business has probably changed since 2010, but the way web design was done back then, and continues to be done in many cases, does not work to your advantage anymore. Why?

Traditional custom web design requires a huge up-front expense to cover labor for development of a custom site that starts from scratch for marketing strategy, structure planning, and design.

Traditional Web Design Cost

Traditional web design builds are done in months, not weeks. They usually begin with an intense research period followed by laborious development to create a website built from scratch. Sometimes the development team discovers needs that are out of scope during their setup phase, resulting in more charges and schedule delays.

Traditional Website Cycle

There is no guarantee that even the best up front analysis will deliver the results you’re hoping for. You won’t know for sure how a site will perform until it goes live, when people and search engines start responding to it. So while there is a frenzy of activity during development, if no continuing evaluation services follow, it’s crickets until the site becomes so out of date that the only option is a redesign. Using the traditional model, businesses typically need a redesign every 2-3 years to stay competitive.

Traditional Design Impact

Meanwhile, your industry, competitors, your ideal customer and your business is evolving and changing. The old model of traditional web projects—an intense Plan/Build cycle with a finite beginning and end—just doesn’t stay in sync with the real world.

Traditional Website Cycle

Subscription Websites—The New Gold Standard

Our subscription-based web design is the next-gen solution for outdoor hospitality owners and managers who need a responsive website that will serve them longterm, with the capacity for change built in from the beginning.

Our standard feature list goes above and beyond to provide a top quality marketing showcase for your business.

Launch a new website that’s equipped to constantly respond and evolve with your situation in 4-6 weeks.

We don’t nickel and dime you for every little extra feature. Add new optimized pages with original content for a low per-page fee anytime, and your monthly subscription cost always stays the same.

Your website stays fresh, accurate, and aligned with best practices—without any effort on your part. Our team handles it all proactively and we’re here for questions, updates, and strategy questions anytime.

Our subscription-based template websites provide a fine-tuned platform to start from, so that much of the work is already done before your branding and customization begins. We stay current with SEO trends, mobile standards, and new marketing developments so your site continues to stay current.

A subscription website is living, evolving marketing asset, created and maintained by technology and marketing experts to support your business goals and work for you for the longterm. As your business evolves, your site will, too. Easily request changes or refresh your marketing focus with no extra charge.

How It Works

Our HOOKUP package website is a future-forward, subscription-based website system and a practical solution for service businesses. We make it easy for you to:

Save Money

  • Avoid the high initial cost of traditional custom website design
  • Avoid costly redesigns as your business changes
  • Get more for your money over time

Save Time

  • Your FOUNDATION website published in weeks, not months
  • Quick updates anytime with our client support system

Get Better Results

  • Showcase your business with your own branding and an appealing design
  • Attract clients with original content written just for you
  • Get found online with built-in SEO best practices
  • Keep up with constant change with a continuous improvement system
  • Enjoy prompt, expert support
  • Lock in a reliable marketing system you can add on to at any time

Pricing

  • Low cost setup fees
  • Level monthly maintenance plans with no surprise charges
  • Two plan levels to fit your budget

Predictable Longterm Cost

chart

Longterm Design Solution

chart design impact

Standard Features

  • Responsive, mobile-friendly
  • World class hosting: cloud storage, content delivery networks, 100% uptime, 24/7 chat support
  • Premium anti-spam, security, backup, link check, & performance software
  • Integration with third party reservation systems
  • On-site technical SEO
  • Dedicated account manager
  • Professional tech support
  • Unlimited content & graphic design edits
  • Google Analytics, Google Search Console, & Google Business Profile management
  • Monthly analytics reports
  • Link Tree page for all your social media account bios
  • Marketing strategy & competitor research
  • Original written content
  • Choice of design layouts
  • Custom branding, simple logo design, colors & fonts
  • Photo galleries
  • Amenities, local attractions, events calendar, weather conditions, pet policy, campground map, FAQs
  • Map & driving directions
  • Social media links
  • Embedded automated reviews capture
  • Embedded automated social media feed
  • Embedded automated Privacy Policy & Cookie Policy
  • Embedded AI-assisted ADA accessibility compliance
  • Contact forms

Why Invest in a Marketing Website?

It makes sense to spend your marketing budget on top quality services that will actually help clients find and appreciate you rather than skimping on solutions that won’t help.

If your website loads slowly or looks unprofessional, 88% of online visitors will judge the you and quality of your service by your website and won’t come back. The visual and technical quality of your website are both important.

Your website visitors may or may not be ready to reserve right at this moment. Up to 96% of visitors are more likely looking around to research where they’d like to camp on their net adventure. You can demonstrate your readiness to help them by providing useful information to help them get to know your park and retain their interest.

Clients looking for a service business want to know they are choosing someone with experience and reliability. Your website content needs to reflect the E-E-A-T qualities from Google’s website evaluation framework to determine your search rank. And it’s not just bots assessing your website—Google has human quality raters  who use this guideline to rate your website, too:

  • Expertise
  • Experience
  • Authority
  • Trustworthiness

Sample Themes

Interested? Please inquire for a look at our all new custom-look themes that can be fully branded for you with logo, fonts, colors, photos, and original content. Our themes are flexible and fully customized for you. Need a simple logo? We can add that, too!

Work With Us

Our subscription-based website model is the result of over 20 years of hands-on experience helping service businesses thrive online, and 4.5 years working closely with RV parks, campgrounds, and resorts. We’ve seen the internet evolve—along with how people search, compare, and choose where to spend on service providers. Static websites can’t keep up! That’s why we’ve built a system that provides this service.

If you’d like to end the cycle of paying too much for a site that soon becomes a stale reminder of times past, let’s talk about your options!

Get in touch and book a free 20-minute consultation call today!