Attract Search Engines & People

Content marketing is a strategic approach to digital marketing that’s focused on creating and sharing valuable, relevant, and consistent content. The goal of content marketing is to a) attract visitors through search engines and b) keep the interest of people looking online for a campground, RV park or resort where they might like to stay. They are your target market, so whether they are new to you or returning guests, you still need to provide useful information and to create a lasting connection to keep your pipeline full.

Unlike traditional “push” advertising that interrupts the audience with mostly unwanted sales pitches, content marketing is a “pull” strategy that reaches potential customers by providing information in response to their online search efforts, where they are already showing interest in your topic to find you.

Why Content Marketing Matters

Content marketing plays a big part in building brand awareness for your business and establishing authority within your industry. If you consistently deliver high-quality content that addresses the needs of your audience, here’s what you can expect to accomplish:

Improve Your Search Ranking

Quality content can improve search engine rankings through SEO practices like keyword optimization and backlinking strategies. If you look carefully at your SEO analytics reports, you can see that search engines are well aware of what pages and posts your site visitors click on and how long they stay to read each piece of content.

Build Trust and Loyalty

Audiences who see you as a source of reliable information are more likely to trust your brand and do business with you. When they see that you are actively engaged in providing useful information they can use, you become a go-to reference point for them.

Nurture Leads

If structured right, content can guide potential customers through their buyer’s journey with informative content at each stage—whether they are ready to buy right now or just gathering information for a future purchase.

Save Time

If there is useful content that you need to share as part of your sales process, to demonstrate the value of your service, you can refer potential customers to your links to help answer questions they have raised in conversation with you.

Save Money

The beauty of content marketing is that—unlike paid ads—once you publish information on your website, it never goes away. Every piece you write, if managed correctly, continues to provide value, and as your content library grows, the marketing benefit continues to grow to build your online authority.

How To Create Effective Content

Here are the factors we’re working with when creating content for our clients, to make it a lasting and successful effort.

1. Know Your Audience

A deep understanding of your target audience’s wants and needs is at the heart of content marketing. As an owner or manager of an outdoor hospitality venue, you’re probably very familiar with your campers’ pain points, preferences, and needs. If you develop detailed buyer personas for each of your ideal customer types, your marketing team can tailor your content to address the specific challenges of each type and provide solutions that speak directly to them for the best results.

2. Create Content Your Audience Is Interested In

The content produced must be useful and relevant to the audience. This could range from blog posts, videos, podcasts, infographics, eBooks, webinars, or social media posts. Each piece of content should serve a specific purpose — whether it’s educating your audience about industry trends, solving a problem they face, or simply entertaining them.

3. Share on the Right Channels

Once the content is created, it must be distributed through the right channels to reach your target audience effectively. This includes owned media (such as your website or email newsletters), earned media (like guest posts or mentions in other publications), and paid media (such as sponsored posts on social platforms).

4. Build in Ways to Interact

Content marketing is not just about broadcasting information; it’s about fostering interaction and engagement with your audience. Encouraging comments on blog posts, facilitating discussions on social media platforms, or hosting live Q&A sessions are all ways to create a dialogue with your audience.

5. Measure, Analyze, and Report

Watch your analytics for metrics like your website traffic, engagement rates, lead generation numbers, and conversion rates to determine how your content marketing work is performing. Ultimately it should translate to a good return on investment (ROI). When you pay attention to your analytics, you can refine your strategies to keep improving them over time for the best results.

Real-World Examples of Good Content Marketing

Here are some examples of good content marketing that are relevant to the outdoor hospitality industry. There’s no reason that small campgrounds, RV parks, and resorts can’t observe what the big guys are doing and replicate what works, just on a smaller scale! We watch what is working for them so we can use it for you, too.

Red Bull

Red Bull has mastered the art of content marketing by creating high quality videos, articles, and social media posts that resonate with their target audience, focusing on the extreme sports and adventure that their target market wants to see..

GoPro

GoPro, the action camera brand, uses content marketing by publishing tutorials, tips, and videos. They share inspiring stories of athletes and adventurers who use their cameras, highlighting not just the product they’re selling, but the experience of using it.

Are you using content marketing for your campground, RV park or resort?

Online, where potential guests at your outdoor hospitality venue are looking, they are bombarded with so much information daily that content marketing stands out as a cost-effective way to promote your business. by prioritizing value over promotion. It requires commitment! But it offers substantial long-term benefits.

Resort Package Content Marketing

Our RESORT package is the perfect solution
when you’re ready for a commitment
to content marketing.
We have an organized process that works!