How to Get Noticed by People & Search Engines

In the volume of websites all competing for attention online, your website might be like a pine needle on the forest floor, blending in with all the others and overlooked. You might wonder how you, as a small outdoor hospitality venue owner or property manager, can possibly compete to get noticed online among the big resorts with big budgets?

The Solution—Content Strategy

When we build a website we always start with strategy as a guide. The same rule applies when writing content. If your company is generating content haphazardly, without a plan, you’re likely wasting time and money and not accomplishing your goals.

What is content strategy? The ongoing practice of planning for the creation, delivery, and governance of useful, usable, and effective content about a particular topic or set of topics.
— Norman Nielsen Group, Content Strategy 101

The solution is to provide high quality, compelling content that is planned as part of a big picture effort to meet your business goals, rather than randomly writing content that doesn’t help. A content strategy involves planning, creation and maintenance with thoughts about things like the point of the content, the  need it fills, who will create and maintain it, how it will be structured, and where it will be published.

Content Marketing for RV Parks

Granted, companies with big marketing departments will most likely have this dialed in. But if we follow best practices with content creation, small campgrounds, parks, and resorts can benefit from the same concepts on a smaller scale. One of the great things about the internet is that it offers us a bird’s eye view of what other companies are doing, what the big guys are doing, and how they are succeeding with strategies and tactics that we can use too.

Types of Content

Different types of content work for your users at a different stages of readiness, whether they are just dreaming of a road trip in the future, are ready to start planning a future trip, or are already on the road looking for their next reservation.

Core Web Pages

Clearly categorizing information on your pages makes it easier for your site visitors to find what they’re looking for and also helps improve your SEO.

• • Home Page: Introduces your park to visitors who may not know anything about it, where you must make a great first impression. Your home page should be a welcoming overview that introduces your park, your amenities, something about who you are, enticing photos, a few nice reviews, and something about what makes your park a great place to stay.
  • Feature Pages: Here you can describe in more detail what the specific features of your park are about. Zoom in on amenities you’ve created to make your guests’ stay safe and comfortable. You might have a few of these pages if you have a variety of camping alternatives, like RV camping, cabin or tent camping.
  • Location Pages: Talk about the landscape where you are and how your park fits into the bigger scene, what local attractions are available nearby.
  • Reviews: Capture reviews from happy campers who’ve done you the favor of leaving a nice review, to demonstrate social proof, so site visitors can hear what others have had to day about your park.

Hub Pages—Cabin Page Example

A hub page is like a mini home page that encapsulates different content types to give a rich and comprehensive view of the content. For instance, on a hub page about cabins, you can present a little of everything about your cabins—photos, reviews from past guests, rates, rules, and reservation options. Benefits of hub pages are that they:

• • Improve navigation for site visitors. This helps save someone interested in a cabin reservation from having to click all over your site to find everything they need to know about your cabins before making a reservation.
  • Provide a clear structure for your website content that makes it easier to see what content might be missing having to do with your cabin rentals.
  • Establish a central place for everything related to that topic. You can link to reviews, blog posts, and FAQs related to cabins to tie your content together.
  • Improve SEO performance by making it clear to search engines what your content hierarchy is and how the pieces fit together, so it’s easy to index and rank.

Blogs and Articles

A single blog post won’t make a huge dent, but collectively frequently published blog posts done according to a content strategy plan can be important in raising your online visibility. If you’re considering your keywords when writing posts, and if they are relevant to your overall business goals and your guests’ needs and desires, the cumulative effect can be powerful.

Tips for Generating Great Content

Quantity vs. Quality

A shorter high quality, original piece of content is much better than a very long rambling piece that is put together poorly and hard to read. Ideally you’ll want a minimum of 1,000 to 2,000 words to provide good coverage of your topic that includes varieties of your primary keyword. But keep in mind that just a high word count isn’t enough to rank high; the most important factor is creating high-quality content.

Review the Competition

See what kind of content is showing up a thte top of search results for your topic, and look for ways to improve on what you find there, with better explanations, better examples, written more plainly, etc.

Explore Long-Tail Keyword Opportunities

You might find a long-tail keyword that’s valuable for you and your park visitors that hasn’t been dominated in search results already.

Organize Each Piece

Structure your content so it’s easy to scan and read. Your users may not read every word, but if they’re interested, they will scan your pages looking for the part they are most interested in.

Use Plain Language

Content readability statistics: 85% of a general audience understand information at an eighth-grade reading level. For comparison, best selling novels are often written at a seventh-grade level.

Should You Use AI to Write Content?

It’s hard to escape the AI explosion in 2025 that promises miraculous things if you’ll only use it. The fact is that AI can help you research ideas and phrase concepts you’re struggling to express, but it’s known to be frequently factually incorrect. Aside from that, AI checkers can sniff out content written by AI vs. a human, and that content is devalued by search engines. If you want to use AI for research, that can be super helpful, but the writing really needs to come from you or someone you’ve delegated your content writing to who has a good understanding of what your business is about in human terms.

Slow & Steady Wins the Race

If you can stay on a steady schedule of generating new content, even one or two good blogs per month will help. As the volume of your content increases, you’ll see your search ranking improve, and you’ll be accumulating a library of content that will encourage your site visitors to become customers.

Need some help generating content?

We can help! Check out our Resort package that’s focused on content generation, and call for a consultation to inquire further.

Resort Package Content Marketing

Our RESORT package is the perfect solution
when you’re ready for a commitment
to content marketing.
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