Boost Your Exposure with Paid Ads

To supplement your essential organic search engine optimization (SEO) efforts, running a paid ads campaign can help boost your exposure to new traffic. We take care of everything from ad strategy and setup to ongoing management and optimization, helping you fill your campground with more bookings and drive consistent revenue. Our comprehensive approach ensures that every aspect of your Google Ads campaign is designed to attract high-quality leads, optimize your budget, and maximize your return on investment.

Benefits of PPC Marketing for Outdoor Hospitality

Pay-per-click (PPC) advertising is a cost-effective way to measurably generate leads and drive sales. Here’s how paid advertising can benefit your park or campground:

1. Get New Traffic & Results Fast

PPC can start driving traffic to your website immediately as soon as your ad campaign launches, unlike organic SEO which takes time to build reliable results.

2. Target the Right Audience

Our ad specialists work with you to target the audience who is most important for you, based on their demographics, interests, behaviors, and location—to ensure that your ads reach the right people at the right time.

3. Results You Can Measure

The analytics reports we generate will show the key performance indicators (KPIs) that let you know how your campaign is doing, like number of conversions resulting from your ads, your return on investment, and other indicators.

4. Insights Based on Data

Our PPC reports provide detail about your ads performance, tracking conversions, key events on your website, and other important KPIs (Key Performance Indicators). We carefully monitor your results and use data to understand the impact of the ads and guide us through ongoing optimization to get the best results possible within your budget.

5. Cost Effective & Affordable

With PPC, you can set your own budget limit and only pay when someone clicks on your ad. PPC is more affordable than traditional advertising  like TV or print, where you have no idea if anyone who might be interested even saw your ad.

6. Brand Control & Reputation Management

PPC puts your brand front and center at the top of search results where it gets noticed. If you’re dealing with a negative reputation management issue, PPC can help bury negative information.

7. Winning Formula: PPC + SEO

You can boost your search visibility to the max by using PPC and SEO together. SEO is essential for building longterm organic traffic, and PPC ensures immediate visibility, so you can capture more potential customers who might not have found you otherwise.

Wondering what marketing strategies your competitors are using?

If you have a specific competitor in mind that you’d like to beat,
we can see what they’re using and strategize around that to make sure you come out on top.

What’s Included

1. Initial Strategy and Setup

• Comprehensive Review: We begin by understanding your business goals, frustrations, and unique offerings. This includes reviewing your online presence, target audience, competitors, and seasonal trends.
• Keyword Research: Conduct extensive research to identify high-intent keywords relevant to your campground, focusing on terms like “RV park near me,” and more. We’ll also identify negative keywords to filter out irrelevant traffic, ensuring your budget is spent efficiently.
• Account Setup or Audit: If you don’t have a Google Ads account, we’ll help you create one tailored for your RV park or campground. For existing accounts, we perform a thorough audit to identify areas for optimization.
• Conversion Tracking Implementation: Set up conversion tracking using Google Tag Manager (GTM) and Google Analytics (GA4) to capture key actions like phone calls, important clicks, form submissions, direction requests, etc.. This step ensures we’re accurately measuring what matters most to your business.
• Landing Page Review: We assess your landing pages for conversion rate optimization (CRO) best practices, ensuring they are designed to convert visitors into bookings.

2. Campaign Build-Out

• Custom Campaign Strategy: Develop a tailored campaign strategy that highlights your park’s unique features, amenities, and services. We use this information to create campaigns that resonate with potential campers and travelers.
• Compelling Ad Copywriting: Write engaging ad copy that emphasizes your park’s key benefits, promotions, and unique selling points. We’ll also utilize various ad extensions (sitelinks, callouts, structured snippets) to provide more information and encourage clicks.
• Asset Utilization: Implement high-quality images, call buttons, and location information to enhance your ads’ visibility and effectiveness. We also set up ad assets such as Google Business Profile and structured snippets to provide additional value to potential guests.
• Audience Targeting: Define target locations, demographic segments, and interest-based audiences to ensure your ads reach the right people at the right time.

3. Ongoing Management and Optimization

• Weekly Performance Monitoring: Regularly review campaign performance, focusing on key metrics like clicks, conversions, cost per conversion, and quality scores. We continuously monitor keywords, ad copy, assets, audiences, locations, and schedules to identify optimization opportunities.
• A/B Testing: Conduct ongoing A/B testing of ad variations to determine what resonates best with your target audience, leading to higher conversion rates.
• Bid Adjustments: Optimize bids based on real-time data, including device performance, location data, and ad scheduling, to maximize budget efficiency and focus on high-performing segments.
• Negative Keyword Management: Regularly update negative keyword lists to avoid irrelevant clicks (e.g., “free camping”), ensuring that your budget targets genuine leads.

4. Reporting and Analysis

• Monthly Reporting: Monthly reports covering key metrics such as clicks, conversions, conversion rates, cost per conversion, and ROI calculations. We’ll break down the data to provide a clear view of how your ads are performing.
• Insights and Recommendations: We include actionable insights, highlighting top-performing assets, seasonal trends, and strategies to maximize return on investment. This analysis informs any necessary adjustments for the following month, ensuring your campaigns remain aligned with your business goals.

Add-Ons

These features can be added to your ads package at extra cost.

• New Landing Page Creation: Design and build custom landing pages optimized for specific promotions, such as “Winter RV Camping Specials” or “Family-Friendly Campground Packages,” to enhance conversion rates.
• Remarketing Campaigns: Set up remarketing campaigns to re-engage travelers who visited your website but didn’t complete a booking, reminding them why your RV park or campground is their ideal destination.
• Meta Ads Management: Extend your advertising efforts to Facebook and Instagram, capturing a broader audience of potential guests interested in RV camping and outdoor travel.

Why Choose Our Ads Service for Campgrounds, RV Parks & Resorts?

• Proven Experience: We’re well experienced with building and managing ad campaigns for all kinds of service businesses.
• Industry Expertise: Our deep understanding of the RV park and campground market enables us to craft campaigns that resonate with potential guests, highlighting the unique aspects of your business.
• Data-Driven Optimization: We use real-time data to continuously monitor and optimize your campaigns, ensuring every dollar of your ad spend delivers the highest possible ROI.
• Dedicated Management: From initial strategy to ongoing optimization and transparent reporting, we handle every aspect of your Google Ads campaigns, allowing you to focus on running your campground and providing an exceptional guest experience. We’re responsive to your specific goals and Google’s changing algorithms.

Not Sure If Paid Ads Will Work For You?

Call for a free consultation with our ads pro!