Website Marketing Project
Foundation℠ Establish level
multifamily website with property
management system integration,
SEO, and social options for
72nd Avenue Apartments,
a Pensacola, Florida
apartment community
Overview
72nd Avenue Apartments is a Pensacola, Florida apartments community on spacious grounds, with easy access to world class beaches in the growing Pensacola area. The complex includes three buildings with 13 two and three-bedrooom apartments.
This property was acquired by new owners who are renovating the property to update tenant living spaces, improve curb appeal, and add security features.
Problem We Solved
This apartment building needed a simple but professional quality website that would help attract and keep good tenants and integrate with their property management system.
We created a mobile-friendly one-page website design, helped develop content, and created graphic art elements in a simple structure that is optimized for search engines and users.
Site Preview
How We Helped
- Created a simple marketing message
- Researched competitors
- Wrote/edited new content
- Mobile-friendly platform
- Custom one-page web design including
- Amenities
- Rates
- Apartment features & future plans
- Photo gallery
- Neighborhood conveniences
- Vacancy display with application option
- Floor plans
- Tenant portal access
- Photography edits
- Original graphic art
- Set up Analytics tracking
- SSL security
- Integrated with property management system for vacancies display
- Optimized Google My Business page
- Optimized written content and images for search engines
- Optimized site for intuitive use
- Added ADA accessibility overlay assist tool
- Added privacy policy
- Added cookie consent policy
- Continuing professional maintenance and technical support
Visit the Live Site
Want to Create or Upgrade Your Own Apartment Complex Web Design?
If you are the owner or property manager of an apartment community like 72nd Avenue Apartments, you could benefit from having a simple, low cost website that will make your property more easily found, attract tenants, and help keep your available units rented.
Visual design is only part of what goes into making a website perform. We may be able to upgrade your marketing strategy with your existing design to bring in the kind of business you want! Contact us for a conversation about your options.
