Jump Start Your Visibility with Paid Ads

For some industries, running paid ads can be an effective way to boost your visibility to new potential customers to supplement your primary search engine optimization (SEO) efforts. We take care of managing your ads accounts including everything from ad strategy and setup to ongoing management and optimization, to help you keep your pipeline full of potential clients and drive consistent revenue.

We provide a carefully planned strategy at every stage of your Google Ads campaign to attract high-quality leads, optimize your budget, and maximize your return on investment. Our experienced team is ready to manage your ads effectively and share your results with transparency so it’s clear where your ads budget is being spent.

What is Pay Per Click (PPC) Marketing?

PPC marketing is an online ad model where advertisers pay for each click on ads that appear in search results, with the goal of collecting user contact information and inviting a new user into their online realm to potentially become a customer. Ads are most commonly posted on Google, Facebook, and Instagram where a wide ranging audience is likely to see them among the top search results.

How Does PPC Work?

During your ad campaign setup, our PPC ad manager researches the opportunities for your industry and location to carefully select the right keywords to focus on, based on your business goals. We develop a refined keywords list, targeting things like specific demographics, interests, and locations, and set a maximum bid for each keyword. From there search engines use their algorithms to factor your bid amount, relevance to a searcher’s query, and ad quality to decide how to order the ads in search results. When an appears in search results and a user clicks on the ad to get more information, the advertiser pays the agreed-upon cost per click.

Benefits of Paid Ads Marketing

Pay-per-click (PPC) advertising is a cost-effective and measurable way to generate leads and drive sales. Here’s how it can benefit your business:

What’s Included in Our PPC Program

1. Strategy & Setup

• Comprehensive Review: We begin by understanding your business goals, frustrations, and unique offerings. This includes reviewing your online presence, target audience, competitors, and seasonal trends.
• Keyword Research: Conduct extensive research to identify high-intent keywords relevant to your campground, focusing on terms like “RV park near me,” and more. We’ll also identify negative keywords to filter out irrelevant traffic, ensuring your budget is spent efficiently.
• Account Setup or Audit: If you don’t have a Google Ads account, we’ll help you create one tailored for your RV park or campground. For existing accounts, we perform a thorough audit to identify areas for optimization.
• Conversion Tracking Implementation: Set up conversion tracking using Google Tag Manager (GTM) and Google Analytics (GA4) to capture key actions like phone calls, important clicks, form submissions, direction requests, etc.. This step ensures we’re accurately measuring what matters most to your business.
• Landing Page Review: We assess your landing pages for conversion rate optimization (CRO) best practices, ensuring they are designed to convert visitors into bookings.

2. Building the Campaign

• Custom Campaign Strategy: Develop a tailored campaign strategy that highlights your park’s unique features, amenities, and services. We use this information to create campaigns that resonate with potential campers and travelers.
• Compelling Ad Copywriting: Write engaging ad copy that emphasizes your park’s key benefits, promotions, and unique selling points. We’ll also utilize various ad extensions (sitelinks, callouts, structured snippets) to provide more information and encourage clicks.
• Asset Utilization: Implement high-quality images, call buttons, and location information to enhance your ads’ visibility and effectiveness. We also set up ad assets such as Google Business Profile and structured snippets to provide additional value to potential guests.
• Audience Targeting: Define target locations, demographic segments, and interest-based audiences to ensure your ads reach the right people at the right time.

3. Optimization & Management

• Weekly Performance Monitoring: Regularly review campaign performance, focusing on key metrics like clicks, conversions, cost per conversion, and quality scores. We continuously monitor keywords, ad copy, assets, audiences, locations, and schedules to identify optimization opportunities.
• A/B Testing: Conduct ongoing A/B testing of ad variations to determine what resonates best with your target audience, leading to higher conversion rates.
• Bid Adjustments: Optimize bids based on real-time data, including device performance, location data, and ad scheduling, to maximize budget efficiency and focus on high-performing segments.
• Negative Keyword Management: Regularly update negative keyword lists to avoid irrelevant clicks (e.g., “free camping”), ensuring that your budget targets genuine leads.

4. Analysis & Reporting

• Monthly Reporting: Monthly reports cover key metrics like clicks, conversions, conversion rates, cost per conversion, and ROI calculations. We’ll break down the data to provide a clear view of how your ads are performing.
• Insights and Recommendations: We include actionable insights, highlighting top-performing assets, seasonal trends, and strategies to maximize return on investment. This analysis informs any necessary adjustments for the following month, ensuring your campaigns remain aligned with your business goals.