Writing copy for this site was very challenging. Craniosacral therapist websites typically have copied their website content word-for-word from the Upledger Institute site. The problem with that is that the written content of that site is geared toward training therapists, not toward educating the general public. There is little wonderful content about how craniosacral therapy actually works out there.
We spent literally days researching the scientific and mind/body aspects of this practice to gather information so we could create written copy that was respectful of Lara’s practice and that would help her potential clients understand what she does. We were fortunate to have attended her presentations on craniosacral therapy and to have her personal notes to draw from.
Because we believe that alternative healthcare disciplines have a legitimate scientific basis and aren’t simply “comfort” therapies, we worked hard to develop messaging that would convey the substance of what craniosacral therapy really is.
This is the same motivation we have for any website: copying and pasting from others’ websites is never acceptable. All aspects of a published website, from the marketing message to the content to the visual design and technical implementation, require some persistence toward the goal of creating original work that represents our clients well.