Real Estate Marketing News

Stop Posting for Likes. Start Posting for Search.

Social media has changed. It used to be a place to stay connected with your audience. Today, it's also becoming another way buyers and sellers discover real estate professionals. Google is now showing content from some social media platforms >>

How Changing Consumer Behavior Is Reshaping Property Marketing

The way people choose where to live, stay, and travel has changed dramatically over the past few years. People are asking different questions. They're searching in new places and taking more time to compare their options. Increasingly, they're getting >>

Foundation℠ IDX vs. Luxury Presence

Which Real Estate Website Platform Is Right for You? There are a lot of real estate website platforms available today, and many of them do very different things. Some focus on lead generation. Others focus on luxury >>

Foundation℠ IDX vs. Real Geeks

Which Real Estate Website Platform Is Right for You? There are a lot of real estate website platforms available today, and many of them do very different things. Some focus on lead generation. Others focus on customization >>

Foundation IDX vs Sierra Interactive

Which Real Estate Website Platform Is Right for You? There are a lot of real estate website platforms available today, and many of them do very different things. Some focus on lead generation. Others focus on flexibility >>

Foundation IDX vs AgentFire

Which Real Estate Website Platform Is Right for You? There are a lot of real estate website platforms available today, and many of them do very different things. Some focus on lead generation. Others focus on customization >>

Why Generic Marketing Fails for Housing and Hospitality Businesses

Generic Marketing Misses the Point Marketing a local coffee shop is not the same as marketing an apartment community. Selling shoes online is not the same as helping someone choose where they’ll live, stay, invest, or build >>

What Your IDX Setup Is Costing You

Why Your IDX Setup Is Costing You Clients (And What to Do About It) You have a website. You have IDX. Buyers can search listings. So why does it feel like your site isn't really working for >>

Foundation Visibility Framework℠ for Real Estate Agents

Why Our Foundation Visibility Framework℠ Outperforms Traditional SEO for Real Estate Agents in 2026 If you've been grinding away at traditional SEO tactics for your real estate agency, doing things like optimizing meta tags, trying to judiciously >>

Real Estate Marketing Tips & News