The Secret Advantage of Template Websites
Did you know that a template website can be just as effective, and maybe even more so, than an original custom site? It’s true!
For some people the word “template” has come to imply poor quality. Why? Because there are template website makers out there producing a shoddy product. The truth is that template websites can be the perfect solution to make life easier for business owners.
No Need to Reinvent the Wheel
There’s no need to reinvent the wheel for RV park websites! The important things about how a website is used by your visitors looking to book a campsite are predictable. They all need the same elements for a great user experience, especially on mobile.
Visitors on RV park websites are there for a purpose—to learn about your campground, imagine what it would be like to stay with you, or book a stay. They don’t want to have to search in novel places for your important information.
A Template Is Only the Beginning
A template is just a layout, a grid of rows and columns on a page. Because of the limitations of web technology and the limits of desktop and mobile screen sizes, there are only so many ways you can layout a web page with written content and images.
Custom designs can be overrated! Your website visitors are going to be looking for relevant information and getting a feel for what your park is like when they visit your site. As long as your website does its job, we’re positive they’re are not going to be spending their time comparing your website layout to other parks’ layouts!
Knowing How to Use the Template is Key
The marketing strategy and expertise that goes into populating your website template with a compelling story is where the magic happens. Your goal with a website is to ensure every visitor understands the unique value you provide, setting the stage for an exceptional experience with your brand.
The Science of RV Park Template Web Design
A lot goes into designing a website template that goes well beyond creating a pretty graphic design. We’ve studied how visitors use an RV park website with specialized tools, to learn how their eyes typically travel down a page to find what they’re looking for. We’ve spent expert User Interface (UI) / User Experience (UA) time creating a layout and content flow with a winning SEO structure and navigational formula, so we know they will work well for your site visitors.
1. Behavioral Observation: How People Read Web Pages
Have you ever wondered how users interact with your web pages? We can observe the gaze patterns of people looking at web pages with eye-tracking tools understand how they consume our content. These reading patterns are very similar across languages and cultures, because they’re based on human behavior.
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- First, people rarely read your web pages from top to bottom as they would read a book. They scan your page for what they’re looking for.
- The F pattern was observed over 20 years ago, and it’s still a common pattern. When someone reads a page, they generally sweep their eyes across the page in a pattern that’s roughly shaped like an F, starting in the upper left corner. They take a couple of horizontal swipes across the page, then continue vertically down the left.
- Another pattern that emerged more recently is the lawn-mower pattern: they begin in the top left cell, move to right until the end of the row, then drop down to the next row, move to the left until the of the row, drop down the next row, and so on.
We’re been following the science of website usability since the 90’s. The science of website usability is just one thing we keep in mind when designing our website templates. By strategically placing key information and calls to action in these high-visibility areas, we can make it more likely that your user will see what you’d like them to see and more likely to engage with your content.
2. The Science of SEO
We’ve also built in a strong search engine optimization (SEO) architecture to all of our template websites to ensure that search engines pick up the information that will help your site rank higher than sites built without this advantage. The site structure, page hierarchy and technical descriptions and tell search engines how pages relate to each other in a hierarchy of importance.
3. Industry Knowledge
You’ll want to know that the builder of your RV park website template knows the outdoor hospitality industry and has spent some time helping other parks become more profitable. We’ve supported RV park owners and investors for several years, and we’re very familiar with their online audience and the challenges of marketing an outdoor hospitality venue.
Beautiful RV Park Template Websites
Website templates don’t just function well; they can dazzle too! Capture attention with eye-catching visuals paired perfectly with user-friendly elements. Each site is uniquely yours—injected with your own branding colors and your original photos to call out your park’s best features.
A beautiful site is a good thing because it encourages people to linger longer on your pages. Your site visitors are getting a feel for your brand and your authenticity while also trying to accomplish a mission. But they aren’t art critics! Each of our template websites are artfully put together and made to look unique since they are overwhelmingly populated with your own original photos.
Template Websites Are Cost Effective
Building a website from scratch can be time-consuming and expensive with no real benefit. That’s where template websites developed specifically for your industry really shine—by using what we already know works and not compromising on quality or functionality.
Template websites offer a streamlined approach to web design by providing pre-designed layouts that are visually appealing and functional, created by expert designers who follow the latest trends and user experience principles.
Custom-built websites require a wide range of skills, using the talents of a team of creative and technical people, which can quickly add up in expenses. In contrast, template websites eliminate these high costs by offering affordable one-time fees or subscription models that fit within any budget.
Template Websites Are Quick to Launch
Because a lot of the hard work is already done, building your original content and photos into a preexisting RV park website template reduces the time it takes to launch a new site. With ready-made designs at your fingertips, you can skip the lengthy development process and have your site up and running in no time. This efficiency allows you to focus on what truly matters—growing your business, engaging with your audience, and tracking your progress with analytics.
Contact us to explore our templates and take the first step towards an impressive online presence that’s both effective and budget-friendly!
Don’t Start from Zero
Take advantage of professionally designed RV park website templates that will engage your audience online and cover all the bases with search engine requirements, too.
Are you curious about how a template website could work for your campground, RV park or resort? Let’s dive into an exciting journey together! Armed with decades’ worth of experience dedicated solely towards helping small businesses thrive online—we’re thrilled at the idea of bringing YOUR vision alive in new ways.
