How to Create an Effective RV Park Website

Your Website Is Your Marketing Home Base

Every web design starts with strategy. Because your website is the foundation for your entire business marketing effort, it’s important to have a strategy before any development begins. You need a website that will attract and interest people and that will also give search engines confidence that you’re offering good useful information on your site. Every marketing tactic you add later to promote your park will be dependent on the brand identity you created on your website.

How Google Evaluates Websites

Google’s algorithm and its human evaluators judge your site based on its content and how well your site conforms to the requirements of their framework. These factors are used to evaluate the quality of a web page and rank it in search results.

1. • Experience
   • Expertise
   • Authority
   • Trustworthiness

We follow their framework when constructing websites for the special needs of outdoor hospitality venues.

Special Requirements for RV Park Websites

In addition to the general requirements for any business website above, RV park websites need more to accomplish their two most important missions:

• To show website visitors that you are here to meet their travel or longterm housing needs, to engage them and entice them to book a campsite
• To connect with search engines with the right kind of optimization, so your website can be found in searches and rank high

Here are the features you’ll want for your RV park website to be successful:

1. Appealing, unfussy design & navigation

   Travelers looking for a campsite are not likely to want to do a lot of hunting to search for critical information. Keep your website design simple and easy to navigate so they can find what they need quickly.

2. Mobile-friendly design

   In our experience, users are 4 times more likely to see your site on their phones rather than on desktop. So mobile optimization is important!

3. Booking and reservation system

   RV parks often have limited spaces, so an easy-to-use reservation system is crucial. The website should allow users to check availability in real time, select specific spots, and book online. This could include features like viewing the layout of the park, selecting from available amenities (e.g., full hookups, pull-through sites), and choosing the length of stay.

4. Pricing transparency and discounts

   RVers are often budget-conscious, so it’s important to clearly display pricing for different site types. Include discounts for extended stays, senior citizens, military, or groups if you offer them.

5. Park map

   Many RVers prefer to know the layout of a park before booking. An interactive map that shows site locations, amenities (like restrooms, showers, or laundry facilities), and proximity to points of interest (e.g., lakefront sites or scenic areas) can be very helpful.

6. Campsite details

   Details about site sizes (length, width, and space type), power hookups (30 or 50 amp), water, sewer connections, and Wi-Fi availability are critical. RV travelers often need specific information about what the park can accommodate, like whether it’s accessible for larger rigs or offers pull-through sites.

7. Feature different campsite types

   If your park offers a variety of ways to stay, describe the distinct types of reservations guests can make, like RV campsites, cabins, tent sites, and glamping options.

8. Amenity listings

   Your amenities are an important attraction to assure potential guests that they’ll be comfortable in your park. Highlight amenities like laundry services, showers, propane filling stations, and recreational facilities with photos and descriptions can help visitors choose your park and make a reservation they’ll be excited about.

9. Photo galleries

   Your original photos sell your campsites! We help you provide the kinds of photos your website needs to tell your story and attract campers.

10. Local attractions

    Provide information about local sightseeing options, hiking trails, fishing spots, or nearby towns, and suggest day trips or community events nearby that are available to your guests.

11. Events calendar

    If your park offers community events or social gatherings, such as potlucks, movie nights, or group hikes, highlighting these events fosters a sense of community and can attract guests who are looking for a more social experience.

12. Weather and road condition updates

    Providing real-time weather updates and nearby road conditions is particularly useful for RV travelers who may need to adjust plans due to weather or road closures.

13. Pet policies

    Many RV travelers bring their pets along and they may base their plans around the pet-friendly qualities of a park. Information about pet policies, dog parks, or nearby pet-friendly attractions can be a critical deciding factor.