It’s hard to tell where to start, right?! You are probably bombarded by marketing service offers, and some sound very persuasive. But how can you make the right decision?
Customer Success Track*
The Customer Success Track Business Model makes it easy to visualize what marketing activities are most important at each stage of business growth. It also allows you to see the trajectory from where you are now to where you will be as your business grows, to help you envision your future.
It’s true that every business is unique. But it’s also true that business owners in any industry experience many of the same problems when it comes to marketing. The book The Ultimate Marketing Engine identifies 5 stages of growth, each with their own unique characteristics.