“Strategy first” means that we determine what you need before we start throwing your money at random marketing tactics that may or may not help. We look at your industry, your location, your profession, and your competitors to find what’s missing. Then we create a Marketing Action Plan to help you create the kind of content and website that will attract your ideal customer, rank high enough to be found, and grow your business.
We start by creating a custom plan for you, to reach these milestones:
1 Establish a sound marketing foundation with a “strategy first” discovery process. We learn about your business, who your competitors are, what is working best for you currently, where the holes are in your marketing direction, and what the next best steps are.
2 Build a beautifully functional, optimized website that works for you, or rehab your existing site if possible. We optimize your site for people with a core message that draws them in to learn more, and for search engines by optimizing your site structure and content for the right keywords.