Marketing Services

Marketing Services

Marketing Services

What is Marketing?

“Marketing” sounds vague to most people, and possibly a little shady. Why? Because they may associate the word with the manipulative advertising we’re exposed to every day, like the kind that compels people to buy products they really don’t need that are actually bad for them.

Here are some good definitions from reputable sources.

Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.What is Marketing, and What’s Its Purpose?

  • “Marketing is promoting yourself to potential customers in any form on any platform.”
  • “Marketing is educating your potential customers, raising their desire for transformation, and increasing their ability to make an informed sales decision by differentiating your solutions from all their other options.”
  • “Marketing allows consumers to become aware, build an opinion, make an informed decision, and at times, maintain a long-term connection with a specific brand.”
  • “Marketing is the strategic and tactical execution of an initiative whose primary goal is to draw attention to a product or service.”
  • “Marketing is like having a spotlight and being able to choose where you shine it.”
  • “Marketing is the art of convincing people that need your product or service that you’re the best option they have…”
  • “Marketing is all the things you do to move your potential customer through the cycle of knowing, liking, trusting, buying, and hopefully recommending your product or services to others.”
    7 Marketing Definitions According to the Marketing Pros

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. —  Definitions of Marketing

 

What is the Purpose of a Business?

To get to an even more basic question, what is the purpose of a business? This definition brilliantly illustrates the win/win connection we are trying to get at when defining marketing:

“What if the purpose of a business was to discover what it takes to make your customer successful?”
— John Jantsch, The Ultimate Marketing Engine (2021)

Our job is to create a win for your ideal customer who finds you and happily gets their needs met, and by doing so to create a win for you to grow your business.

Marketing Services