What is the Purpose of a Business?
To get to an even more basic question, what is the purpose of a business? This definition brilliantly illustrates the win/win connection we are trying to get at when defining marketing:
“What if the purpose of a business was to discover what it takes to make your customer successful?”
— John Jantsch, The Ultimate Marketing Engine (2021)
Our job is to create a win for your ideal customer who finds you and happily gets their needs met, and by doing so to create a win for you to grow your business.